Hershey conducts Eggies campaign
By Rob Bale
Candy company Hershey Canada has begun an Easter social media campaign promoting its Eggies product line. Developed by Mint of Toronto, the campaign consists of one 15-second and two six-second animated videos highlighting two new flavours of the product. The ads are running on Facebook, Instagram and TikTok, as well as online properties owned by Lablaw and Walmart. The campaign will continue until April 9.
“It’s all about going big this Easter,” said Laura Rothstein, creative director at Mint. “Eggies has the flavour variety to take the celebrations up a level, bringing new excitement and energy to a beloved holiday. Without a doubt, Eggies is taking a bold and bright leap into the Easter action this year.”