St. Louis Bar & Grill begins TikTok promotion
By Rob Bale
Restaurant chain St. Louis Bar & Grill has formed an agreement with Loop Media to conduct promotional activities via social media service TikTok. Through this agreement, content from a new St. Louis Bar & Grill TikTok channel will be displayed in the chain’s 75 locations nationally. The content will include video of animals, makeovers, sports bloopers and other topics. According to the company, this initiative is intended to appeal to a younger group of consumers. St. Louis is owned by Aegis Brands.
“We're thrilled to be the first Canadian partner to integrate curated TikTok content through our partners at Loop Media into the unique experience we offer our guests across the country,” said Royal Nasager, marketing vice-president at St. Louis Bar & Grill. “Like us, TikTok has grown to become a source of joy for so many people of all ages. This partnership will further enrich the time our guests spend with us while adding another point of differentiation and competitive edge across the business.”