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Sun Life sponsors Canada Basketball

Sun Life Financial has signed-on as the official health and wellness sponsor of Canada Basketball. The agreement includes brand exposure on the jerseys of Canada Basketball's senior men's and women's teams. The jerseys will be worn at the upcoming FIBA Men's Basketball World Cup 2023 and FIBA Women's AmeriCup 2023 this summer. According to the company, Sun Life will use the sponsorship to promote physical and mental health and well-being. The multi-year agreement was negotiated by OVG Canada.

“Sun Life's sponsorship with Canada Basketball reflects our unified passion for helping people live healthier lives,” said Milos Vranesevic, global chief marketing officer at Sun Life. “Together, we have the unique opportunity to expand our platform aimed at inspiring and empowering people across Canada to focus on healthy, active living through the power of sport. Through support of our national teams, we are equally excited to engage with Sun Life clients across Asia, beginning in Indonesia and Philippines at the FIBA World Cup.”

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