Weather Network debuts streaming channel
By Derek Winkler
Pelmorex has launched an online streaming version of its The Weather Network property. The free, ad-supported streaming channel will initially be available through Samsung TV Plus, specializing in weather-related content. The company plans to expand the property to other free streaming services through 2023.
“Our expansion into the FAST space is a continued example of our willingness and ability to innovate in order to meet the needs of our viewers,” said Hashim Mikael, platform and product manager for global TV apps and FAST channels for The Weather Network. “The way audiences engage with content on the big screen is constantly evolving, and so do our product offerings, to better reach viewers on more of the platforms they prefer.”