Cadbury conducts Worldwide Hide promotion
By Derek Winkler
Candy company Cadbury has begun a Canadian promotion for its Dairy Milk product line called “The Worldwide Hide.” The promotion takes the form of an online Easter egg hiding game. Consumers can visit <http://www.worldwidehide.cadbury.ca> to hide a purple Cadbury egg using Google Maps Street View. They can then send a clue to a friend or family member to help them find the egg. This is the first time this promotion has been conducted in Canada. It has previously run in the United Kingdom, South Africa and Australia.