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Jameson readies St. Patrick's Day event

Corby Spirit and Wine is preparing a St. Patrick's Day promotion for its Jameson Irish Whiskey brand that will take the form of an after-hours party in Toronto. The event, called the “Jameson After Hours Eats Party,” will take place on March 17 from 9PM to 3AM in a parking lot in the downtown area. It will include music, whiskey-themed games and branded merchandise giveaways, as well as free poutine topped with Jameson-infused gravy. The promotion is part of the brand’s ongoing “Widen the Circle” campaign.

In addition to the event, Jameson will conduct promotional activities at participating bars in Toronto. Consumers will be able to enter a contest to win a $500 party with their friends at each of the participating bars. Participating bars include The Rose & Crown, The Jason George, St. John's Tavern, Hemingway's, Pennies, Monarch Tavern, Blackburn Social House, the Maddy, Timothy's Pub, Hurricanes and Smokeshow.

“Jameson has always been there to celebrate those special moments of kinship that can happen when you meet someone, find that commonality in the unknown and that spark just happens,” said Louise Healy, senior brand manager of big whiskies at Corby. “These are the moments that we live for and Jameson wants to celebrate St. Patrick's Day this year by creating a space for people to do just that, find their kindred spirits.”

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