Pet Valu begins Let's Go Outside promotion
By Adnews Staff
Pet supply retail chain Pet Valu Canada has begun a promotion called “Let's Go Outside” that encourages consumers to travel with their pets. The initiative consists of a digital travel guide at <http://www.petvalu.ca/travel> that provides advice and personal stories about travelling with pets in Canada. Consumers can also enter a social media contest to win one of 10 hardcover editions of the publication with a “chew-proof” sleeve and a $100 Pet Valu gift card. Consumers can enter at the chain’s Instagram page until March 31.
“As travelling with pets presents an opportunity to experience adventures together that deepen the bond between pets and pet lovers, we're very excited to launch ‘Let's Go Outside,’” said Idan Driman, marketing vice-president at Pet Valu. “As many pet lovers are looking for pet-first travel experiences, not just pet-friendly options, we asked our 600-plus animal care experts across Canada to share their favourite destinations or local places to go with their pets and their recommendations to make the experience fun, easy and safe. ‘Let's Go Outside’ is a collection of their top tips and special, pet-first places to explore near their communities. We hope it inspires pet lovers across Canada to pack up their pets and head out on a memorable trip.”