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Thunderbird Partnership conducts campaign

The Thunderbird Partnership Foundation of Bothwell, ON has begun a campaign called “Sacred Breath of Life” intended to promote First Nations substance abuse harm reduction practices. The campaign seeks to convey how “we all have the responsibility to protect the sacred breath of life.” It includes digital and social media advertising, print materials and community resources. The campaign will initially run for six weeks, after which a national campaign may follow.

“Thunderbird defines harm reduction as a way to keep individuals, families and communities safe from the harms of substance use,” said Carol Hopkins, CEO of Thunderbird. “Our culturally-safe approach uses Indigenous ways of knowing and doing to take care of each other. This is the message our campaign brings.”

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