Staples conducts Make it My Office campaign
By Adnews Staff
Office supply retail chain Staples Canada has begun a campaign called “Make it My Office” in collaboration with the Toronto Raptors basketball team. The effort consists of a series of four videos on the subject of “hybrid work.” Each 30-minute video depicts Raptors team member O.G. Anunoby starting a business by building an office on a basketball court. The episodes which will air on NBA TV Canada during Raptors games, as well as on TikTok and YouTube. The promotion also includes a contest component which consumers can enter via the Raptors mobile application until April 9. Four winners will receive Staples gift cards worth $1,250.