Neo signs ad deal with Core Centre
By Adnews Staff
Out-of-home media company Neo has signed agreement with the Core Centre of Calgary, a shopping mall owned by Ivanhoe Cambridge. Through this agreement, Neo will operate advertising displays in the mall beginning in June.
“We thank Ivanhoe Cambridge for this vote of confidence to launch its first advertising display program in the Core,” said Luc Quétel, executive vice-president at Neo. “We have designed several display solutions, landmark sites, digital networks and several specialty media formats. The Core will become Neo’s showcase for innovation in Calgary. This strategic asset will allow us to hire a sales manager in Calgary to boost this property and our overall portfolio in Western Canada.”