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Corus signs Big Brother sponsors

Corus Entertainment has signed a series of sponsorship agreements for the upcoming season of reality television show Big Brother Canada, which will begin on March 8 on Global TV. New sponsors include SharkNinja, a maker of hair care products and kitchen appliances, convenience store chain Circle K, water filtration products maker Brita, meal kit company HelloFresh and an additional as-yet unannounced sponsor. Returning sponsors include fast food chain Wendy's, clothing retailer Winners, Philips Sonicare Oral Care and Belairdirect Insurance. The sponsorships are being developed by Corus Tempo.

“We are extremely proud and excited to have reached our highest number of sponsors to date for season 11 of Big Brother Canada,” said Barb McKergow, senior vice-president of national advertising at Corus Entertainment. “After a decade of producing larger-than-life and memorable multiplatform integrations, Big Brother Canada offers an environment where innovation and creativity can flourish, and continues to be in high demand with Canada's top brands, reaching coveted audiences for brands year after year.”

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