DoorDash breaks brand campaign
By Adnews Staff
Delivery service DoorDash Canada has begun a new brand campaign called “Get More from your Neighborhood.” The national campaign highlights the role delivery services play in the lives of consumers, as well as the selection of products available through DoorDash. It includes a 30-second television commercial along with three 15-second versions and out-of-home advertising. The creative depicts DoorDash helping as an individual prepares dinner for visiting family and friends. The campaign was developed by Hard Work Club, with out-of-home by No Fixed Address and social media and influencer activities by Ruckus Digital. Media planning is being handled by Wavemaker.
“The campaign captures high-stress scenarios and pushes them to the extreme,” said Meghan Kraemer, executive creative director at Hard Work Club. “The aim was to create something grounded by these relatable moments while being visually over-the-top.”