Maple Leaf Foods opens Schneiders Porch
By Adnews Staff
Maple Leaf Foods has begun a promotion for its Schneiders brand of hot dogs in association with Rogers Communications. The company will operate an area called the Schneiders Porch at the Rogers Centre stadium in Toronto which will provide hot dogs to fans attending Blue Jays baseball games. Schneiders has been the official hot dog sponsor of the Blue Jays since 2012.
“We're excited to partner once again with the Toronto Blue Jays,” said Casey Richards, president and chief growth officer at Maple Leaf Foods. “The Schneiders Porch is designed true to the brand's authentic recipes, high craftsmanship standards and irresistible taste. Hot dogs are an integral part of the baseball experience. Schneiders is thrilled to continue bringing the delicious game day experience to Canadians while they cheer on Canada's baseball team from the Porch at Rogers Centre or from their couch.”