Corona conducts Lost & Found contest
By Adnews Staff
Beer brand Corona has begun a promotion in Canada called “Corona Lost & Found.” The travel-themed social media promotion encourages consumers to submit personal stories about poor travel experiences via the brand’s Twitter account. Those who do will be entered into a draw for a trip to Corona Island, a private island in the Caribbean. Corona Canada is a division of Labatt Breweries of Canada.
“The ability to disconnect from our busy lives and reconnect with nature is a core value for Corona, and was ultimately the inspiration behind building Corona Island,” said Mike Bascom, senior marketing director at Corona Canada. “With a recent increase in travel stressors, whether it's lost luggage or delayed or missed flights, we wanted to encourage Canadians to share their travel mishaps with us for the chance to find paradise with a trip to Corona Island.”