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Asahi sponsors Vancouver Whitecaps

Japanese beer brand Asahi has signed a sponsorship agreement with Major League Soccer and the Vancouver Whitecaps FC to make Asahi Super Dry the team’s official beer in Canada. The agreement includes brand exposure during matches carried on AppleTV, TSN and RDS, as well as other promotional activities aimed at Canadian soccer fans. The beer will also have exposure at the BC Place arena during the soccer season, including an area to be named the Asahi Super Dry Landing, where the beer will be sold.

“We are thrilled to be partnering with Major League Soccer and Vancouver Whitecaps FC, a league and team that shares our passion for delivering a premium experience to fans,” said Keith Fawcett, general manager of Asahi Canada “Soccer is a beloved sport in Canada, and this partnership provides us with the incredible opportunity to tap into the excitement of the game and connect with fans from across the country in a meaningful way.”

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