Sailun sponsors auto show
By Adnews Staff
Sailun Tire Americas was a sponsor of the 50th Canadian International AutoShow, which recently took place in Toronto. Through the agreement, the company’s Rovelo product line was the official tire of the show and its ERange EV line was the official tire of Electric City, a section of the show dedicated to electric vehicles. The sponsorship included a contest component via which consumers could enter a draw for a set of ERange EV tires.
“The AutoShow is a great place for automotive enthusiasts of all ages to come together and check out all the new, exciting vehicles and automotive products in the market today,” said Mark Pereira, director of marketing at Sailun Tire Americas. “Our Rovelo brand is known for manufacturing high-quality tires that bring great value to everyday drivers, so it made sense to showcase that to the hundreds of thousands of people that will attend the show this year. Additionally, ERange EV is a game changer for the EV industry, so it was a no brainer to showcase that to EV enthusiasts inside Electric City.”