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Camden, Humanify launch HR marketing service

Montreal-based advertising agency Camden and recruitment consulting firm Humanify, also of Montreal, have launched a joint initiative specializing in human resources marketing. Its services include research, employer brand strategy and development, media planning, content strategy and production, resume assessment, targeted recruiting, interview management and related activities. According to the companies, the initiative is intended to simplify the client experience and accelerate the management of employer brand projects.

“Employer branding is not about ad agencies coming up with off-the-cuff creative concepts,” said Mathieu Bédard, CEO of Camden. “It’s a much wider, complex and critical subject. We wanted to push the envelope. Humanify wanted the same thing. When we met, there was instant chemistry, and we can safely say that the next chapter promises to be extremely exciting, simply because our alliance is a natural fit that aims to achieve one thing, to make a real difference for our current and future HR clients.”

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