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Casacom conducts brand campaign

Montreal-based public relations agency Casacom has begun a branding effort for its own services called “Casacom, my elevation.” According to the company, the recruitment campaign is intended to convey Casacom’s efforts to “elevate its employees, its clients and its industry, sharing its sense of pride to attract new talent.” The digital creative makes use of taglines including, “Our house has no ceiling,” “Here, we lift each other up” and “Elevate your career under our roof.”

“Elevation is our mission, and it was essential that it be at the heart of our campaign,” said Catherine Chantal-Boivin, vice-president of creation at Casacom. “For us, elevation does not mean perfection. It is rather synonymous with striving for better, taking a chance and refusing the status quo.”

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