Bell Media expands Grand Prix ad options
By Adnews Staff
Bell Media has expanded the advertising options it will make available during the 2023 Canadian Grand Prix Formula 1 auto race. These options include licensing rights, on-track and on-site advertising, digital and social media executions and promotional activities at the venue. This is in addition to national television advertising on TSN and RDS. According to the company, these new options are due to its recent acquisition of Octane Racing Group, the promoter of the race. The event will take place in Montreal from June 16 to 18.
“We’re thrilled to provide Canadian marketers with tailor-made advertising solutions for one of the largest sporting events in the world,” said Perry MacDonald, vice-president of advertising sales and partnerships at Bell Media. “As audiences for Formula 1 continue to grow, brands who broaden the scope of their partnership with Bell Media and a 360 degree integration at the Canadian Grand Prix will benefit from world class experiences for their clients and consumers, international visibility, as well as enhanced brand reputation.”