Nespresso sponsors CTV Your Morning
By Adnews Staff
CTV has signed a promotional agreement with coffee brand Nespresso to be the official coffee sponsor of morning television program CTV Your Morning for a term of one year. The agreement includes advertising during the broadcasts, in-studio product placement and in-show product integrations. The deal also includes digital materials and social media content. CTV is a division of Bell Media. Nespresso is a division of Nestle Nespresso. The promotion was developed by Wavemaker.
“Partnering with CTV Your Morning is an important milestone for our brand, considering the show is now a morning ritual for over two million Canadians each week,” said Frederic Pasquier, marketing vice-president at Nespresso Canada. “It allows Nespresso Canada to connect and reinforce awareness with the Ontario market notably, which is key. The collaboration constitutes the perfect pairing, reaching Canadians during their morning ritual when they enjoy the great taste and variety of Nespresso coffee.”