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Agriculture and Agri-Food Canada updates brand

The Government of Canada has begun a Canada Brand refresh for Agriculture and Agri-Food Canada, intended to promote Canadian agriculture and food products internationally. The modified branding is intended to appear more modern. The effort includes a new logo with updated graphics and taglines. The department has also released a collection of digital materials to assist Canadian agriculture and agri-food businesses promote their products in global markets. These materials include videos, animated graphics, marketing messages and photographs.

"Canadian agriculture and agri-food products enjoy an excellent reputation internationally, and this updated brand will be a powerful tool for our Canadian agriculture and agri-food exporters in highly competitive markets,” said Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “They are a powerful driver of our economy, and we will continue to help them unlock new markets and opportunities.”

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