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Canadian Red Cross conducts CPR promotion

The Canadian Red Cross recently began a promotion in collaboration with social media service Snapchat. The augmented reality campaign, timed to coincide with Valentine’s Day and Heart Month, is intended to raise awareness of the first aid technique cardiopulmonary resuscitation. The promotion, called “Restart a Heart,” makes use of a custom Snapchat filter that teaches users how to perform CPR through demonstrations, quizes and games. The promotion also encourages consumers to attend a first aid course. The filter was developed in association with Gospooky.

“It is exciting to collaborate with Snapchat and be able to access a broader audience and a younger demographic while advocating for the importance of learning first aid and raising awareness around cardiac arrest,” said Joanna Muise, manager of health education solutions, prevention and safety at the Canadian Red Cross. “We believe that using technology for learning is more important now than ever. Combined with instructor-led practical sessions, this method can contribute to improved learning outcomes. This is why launching this AR lens made in partnership with Snapchat and Gospooky during World Heart Month is so meaningful.”

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