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Crave PR becomes We Are Crave

Crave PR of Burlington, ON has undertaken a rebranding initiative. The agency will now operate as We Are Crave. The new branding also includes a redesigned website at <>, and an advertising campaign called “We Grow Your Business, No Bull.” Its services include branding, marketing and communications focusing on food, agricultural technology and sustainability companies.

“This name change better reflects the services we already provide,” said company founder Saskia Brussaard. “While PR was our bread and butter in the beginning, what we really do is help our clients to grow, thrive and succeed. We like to say we’re small but mighty, delivering big agency strategy with down-to-earth pricing. Frankly, our clients don’t have time or money to waste. With only 18% of food start-ups surviving past five years, it’s vital to get the right strategy and advice from the outset.”

In related news, Andreas Düss has joined the agency as head of branding and creative strategy. He was most recently the founder and chief strategist of Audacious Food Marketing. Prior to that, he was the co-founder and chief marketing officer at the Auralis Botanical Brewing Company.

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