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Skechers readies Super Bowl ad

Footwear company Skechers will air a new television commercial in Canada and the US during the broadcast of the NFL Super Bowl game this weekend. The ad, called “All Walks of Life,” features rapper Snoop Dogg and promotes the Skechers Hands Free Slip-ins product line. The creative also features Skechers endorsees Howie Long, Tony Romo and Martha Stewart. The ad was developed by SKX Studios, based on concepts and music by Snoop Dogg.

“I'm excited to partner with Skechers, who always brings something for everyone, just like me,” said Snoop Dogg. “In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”

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