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Chevrolet readies Silverado commercial

Chevrolet will release a new television commercial for its 2023 2023 Silverado ZR2 pickup truck during the Canadian broadcast of the NFL Super Bowl game this weekend. The commercial, called “Go Beyond,” focuses on the off-road capabilities of the vehicle, as well as its new design. The creative depicts a couple driving a ZR2 during extreme winter weather on a trail in the Rocky Mountains. The commercial will also run in theatres beginning Feb. 17. The ad was developed by Commonwealth McCann. Chevrolet is a division of General Motors Canada.

“The creative concept is about inviting Canadians to ‘Go Beyond,’” said Michael Katzikowski, creative director at Commonwealth McCann. “The magical part of our country that starts where the trail ends. We wanted the story to show how even in a hostile winter environment, the 2023 Chevrolet Silverado ZR2 will get you where you want to go, the rest is up to you.”

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