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Bell readies fibre Internet commercial

Bell will release a new television commercial for its “pure fibre” Internet service during the broadcast of the NFL Super Bowl game this weekend. The national ad focuses on the speed of the service compared to cable-based Internet. The creative depicts a family arriving at a vacation rental house, then feeling the need to escape the “horror of cable Internet.” The ad will run on CTV and TSN. Beginning next week, it will also run in Cineplex VIP Cinemas in Toronto and Montreal. The ad was developed by Leo Burnett, with media work by Media Experts.

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