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First Nations Health Authority, BC Cancer begin campaign

The First Nations Health Authority and BC Cancer have begun a new joint campaign promoting cancer screening in British Columbia. The campaign is to raise awareness of BC Cancer's screening services for breast, cervical, colon and lung cancer. It focuses on who is eligible for these services and how to access them. The campaign is aimed particularly at First Nations, Métis and Inuit people living in BC. The creative makes use of copy such as, “Honour Yourself,” “Honour Your Family,” “Honour Your Community” and “Honour Your Ancestors.”

“Some of our initial surveillance findings show that screening participation is lower for First Nations when compared to other BC residents,” said Warren Clarmont, provincial director of Indigenous cancer control at BC Cancer. “We know that early detection through screening increases the chance of survival and can save lives. This campaign is about how screening is not just about your own health, it's for our children, our families and our communities and is something we should encourage and support each other to do.”

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