Made Nous breaks Made Better campaign
By Adnews Staff
Made Nous, a promotional initiative by the Canada Media Fund, Telefilm Canada and 30 media industry participants, has begun a new campaign called “Made Better.” The effort is intended to promote the Canadian entertainment industry by highlighting the quality of the works made here. It consists of a series of 30-second videos that compile notable moments from Canadian television shows, films and video games. The ads will run on broadcast networks until April, accompanied by shorter online executions. The campaign was developed by Torque Strategies, 123w and Rethink Canada.
“‘Made Better’ is a bold celebration of Canada’s talent and creatives,” said Valerie Creighton, president and CEO of the Canada Media Fund. “The tagline may be cheeky and confident, but it’s true. Canadians are in front of the camera and behind the scenes on some of the biggest blockbuster films, TV series, and video games. Our goal is to celebrate Canadians making better entertainment every day.”