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Zellers begins food truck promotion

The Bay has begun a promotion in advance of the return of the Zellers chain of department stores. The promotion focus on the in-store diners incorporated into Zellers stores of the past. The company will deploy a number of branded food trucks to to the first locations that will open in the spring that will sell menu items from the former Zellers Family Restaurant. Consumers can vote via Instagram poll for the menu items that will be offered by the trucks. Of ten opions, five will be selected. Following the store launches, a Zellers food truck will conduct a national tour.

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