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Mary Brown's Chicken begins Tasty Mix promotion

Toronto-based restaurant chain Mary Brown's Chicken has begun a music-themed promotion called “Tasty Mix.” The national initiative features the participation of DJ Charlie B and is intended to highlight emerging Canadian DJs. It will consist of a 10-part series of online videos on YouTube focusing on these performers. Prospective participants can apply online at <> until Feb. 10. Selected participants will be promoted digitally to a national audience and collaborate with DJ Charlie B at Toronto music studio Cherry Beach Sound. The initiative also includes social media activities.

“As a distinctly homegrown Canadian brand, we are thrilled about this opportunity to support the country's inspiring community of musicians and DJs,” said Jeff Barlow, chief marketing officer at MBI Brands, parent company of Mary Brown's Chicken. "Just like a great meal, music has a profound way of bringing people together and we look forward to highlighting this alongside DJ Charlie B and EQ.”

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