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OLG extends sponsorship of MLSE

The Ontario Lottery & Gaming Corporation has extended its sponsorship agreement with Maple Leaf Sports & Entertainment by which its Proline+ product will become the official sports betting sponsor of MLSE’s Sports Betting bar and restaurant in Toronto. The sponsorship will begin with a promotion at the venue during the National Football League Conference Championships on Jan. 29. Consumers will be able to win NFL-branded merchandise and other prizes, meet NFL alumni and view the Vince Lombardi Trophy.

“Proline+'s partnership with MLSE will create memorable moments and interactive experiences for sports fans,” said Dave Pridmore, chief gaming officer at OLG. “The combination of these two trusted brands will allow fans to get closer to the action and interact with their favourite teams in new, exciting ways.”

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