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Heads & Tales launches in Toronto

A new marketing agency called Heads & Tales has launched in Toronto. It was founded by co-CEOs Amanda Shuchat and Katie Muir. Shuchat was most recently the managing director of Middle Child. Prior to that, she was a vice-president at Citizen Relations and operator of her own communications consulting firm. Muir was most recently a senior vice-president at Middle Child. Prior to that, she was a public relations lead at No Fixed Address and a vice-president at Citizen Relations. According to the founders, the new firm’s name reflects its focus on telling the stories of clients and on the development of its staff.

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