StackAdapt, Broadsign form agreement
By Adnews Staff
StackAdapt, a company specializing in self-serve programmatic advertising services for media buyers, has formed an agreement with Broadsign, a company specializing in out-of-home media buying services. Through this agreement, digital out-of-home advertising inventory from Broadsign will be available through StackAdapt’s service.
“Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate,” said Lina Wangfang, senior inventory director at StackAdapt. “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social and CTV, and we expect this integration will help drive new growth here at StackAdapt and fuel the continued evolution of multi-channel.”