Survey: Online personal information
By Adnews Staff
Payment processing company Interac has released the results of a survey of Canadian priorities concerning online personal information. The survey release is timed to coincide with Data Privacy Week. According to the results, 76% of Canadian consumers are “worried” about protecting their online privacy, while 74% want more control over their online information. In addition, 53% of respondents believe organizations are primarily responsible for protecting their personal information, while 69% would hold an organization accountable in the event of a data breach. According to the report, 58% of respondents use their social media account to log in to other online services, but only 11% trust these accounts to store their personal information. Sixty-nine percent of respondents worry about how their personal information is being sold or transferred without their consent, with only six percent feeling this information is being used for its intended purpose. The survey was conducted by Hill&Knowlton Strategies using the Leger Opinion online panel.
“When customers sign in to an online service, they are putting their trust in that provider to keep their data safe,” said Colette Stewart, senior legal counsel and privacy lead at Interac. “As Canadians hold organizations accountable for the use and storage of data, entities of all sizes have an imperative to provide clear guidelines on how personal information will be used and to enable increased control for users when it comes to managing their privacy online.”