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Oreo readies Oreoverse promotion

Mondelez International is preparing an online promotion for its Oreo cookie brand. The promotion, called “Oreoverse,” is in support of a limited-edition cookie called The Most Orea. It will begin on Jan. 30. Consumers can play multiple levels of cookie-themed virtual reality games to win various prizes, including a grand prize of $25,000. Consumers can play via online video game service Meta Horizon Worlds or at <>.

“We're so excited to dunk into the Oreoverse and give our brand fans a new way to stay playful with a world built on the premise that anything is possible,” said Peter Verlinden, brand manager for Oreo. "The Most Oreo cookie and the Oreoverse give fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new Oreoverse world and play multiple levels of cookie-themed games and have a chance to win prizes.”

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