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New president at Strategic Objectives

Toronto-based public relations agency Strategic Objectives has promoted Adriana Lurz to the position of president. Lurz, who is also a partner in the firm, was previously a senior vice-president. She joined the agency 18 years ago. Agency co-founders Deborah Weinstein and Judy Lewis will remain at the agency to advise on strategy, creative direction and agency projects. They will also continue to work with specific clients.

“Adriana is the perfect person to propel our strategy and outstanding reputation for creativity, strategy with purpose and award-winning results,” said Lewis. “We have always been committed to communications excellence and Adriana is set to advance this tradition with innovation, passion, and the style of compassionate leadership that inspires both our team and our clients.”

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