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Alpine Credits begins new campaign

Alpine Credits, a Toronto-based home equity loan provider, has begun a new advertising campaign featuring a group of spokescharacters called the Alpine Credits Superheroes. The animated creative depicts the heroes helping homeowners get loans approved. The campaign, developed by Mason Marketing Solutions, includes 30- and 15-second television commercials, along with digital, out-of-home and radio advertising.

“We wanted a fresh spin on our animated creative approach, and the superhero angle was a wonderful universe to explore,” said Arif Mulji, CEO of Alpine Credits. “When our clients call us, they need help, and it gives us great pleasure to provide that heroic relief. The spirit of that is well captured with this superhero campaign. For us, speed, trustworthiness and credibility are all critical in our business and happen to also be the key qualities a superhero embodies.”

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