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Canadian Tire renews Canada Games sponsorship

Canadian Tire has extended its sponsorship of the Canada Games through 2027. The company will remain a national sponsor of the multi-sport event in 2023, 2025 and 2027. The Canada Games, which alternate between winter and summer, feature competition between amateur able-bodied athletes and athletes with physical and intellectual disabilities in approximately 30 sports. They are operated by the Canada Games Council. The extended sponsorship will include the creation of a gathering space for athletes, friends and family members called Canada Games House in Prince Edward Island. The 2023 Canada Winter Games will take place from Feb. 18 to March 5.

“Canadian Tire is here to make life in Canada better, and as passionate champions of sport, we are proud to extend our support of the Canada Games for another three games,” said Kim Saunders, vice-president of ESG strategy, community impact and sport partnerships at Canadian Tire. “Sport is a powerful unifier that fosters strong, inclusive communities and inspires us to be our best. We look forward to celebrating Canada's top athletes at the upcoming 2023 Canada Games in Prince Edward Island.”

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