Captivate signs rep deal with WeWork
By Adnews Staff
Digital out-of-home media company Captivate has signed a representation agreement with WeWork of New York, a company that provides temporary office workspaces. Captivate will be the exclusive representative of digital advertising sales at WeWork locations in the US and Canada, beginning Jan. 18. The agreement includes digital screens in WeWork lobbies, elevators and workspaces. The deal includes approximately 175 locations in metro areas in North America.
“We are excited to offer advertisers and WeWork members the benefits of our video network,” said Marc Kidd, CEO of Captivate. “Our partnership means advertisers can more easily reach coveted B2B decision-makers and B2C consumers with spending power at multiple daily touch points throughout the day. And Captivate’s skilled editorial team brings value to WeWork members and guests with an interesting combination of news and entertainment, plus high-utility content such as traffic and weather updates.”