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Cineplex readies National Popcorn Day

Movie theatre chain Cineplex will conduct its annual “National Popcorn Day” promotion on Jan. 19. On that day, members of the company’s Scene+ loyalty program will receive a free bag of popcorn at theatres or with an order from food delivery services SkipTheDishes or Uber Eats. The promotion also includes social media activities.

“‘National Popcorn Day’ is a movie-lover's holiday and now an annual tradition for Cineplex,” said Sara Moore, chief marketing officer at Cineplex. “We know Canadians' love of popcorn spans all ages and movie genres, so we are excited to bring an extra bit of cheer to our guests this January. As an added bonus, those celebrating Popcorn Day with us this year will also receive a special, limited edition Colonel Kernel temporary tattoo. This is an actual replica of a tattoo a popcorn superfan from British Columbia received on his forearm that we thought was too special not to share.”

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