Aveeno releases Skin Visibility book
By Adnews Staff
Johnson & Johnson has begun a Canadian promotion for its Aveeno line of skin care products intended to educate consumers about eczema on diverse skin tones. Called “Skin Visibility,” the initiative is intended to address the underdiagnosis, care and treatment of eczema on diverse skin. As part of the promotion, the brand has released a book containing images of how eczema appears on darker skin tones. The book includes educational content from dermatologists and Canadian people of colour with eczema. A limited number of physical copies of the book will be distributed. A digital version will be available through the Aveeno Canada website at <http://www.aveeno.ca/skinofcolour>.
“Eczema is a chronic inflammatory skin condition, characterized by intensely dry and itchy areas of the skin, and people of all skin colours, races and ethnicities can be affected by eczema, yet very few images in general medicine textbooks show the condition on darker skin,” said Dr. Sonya Abdulla, a consultant to the project. “This shortcoming has left doctors with difficulties in recognizing eczema on skin with darker pigment, leaving many without the proper resources and information needed for diagnoses. The Skin Visibility book can help bridge the gap by providing people of colour with a visual reference to help them get the treatment needed.”