Travel Manitoba breaks new campaign
By Adnews Staff
Winnipeg-based tourism organization Travel Manitoba has begun a campaign intended to encourage consumers to visit the province. The effort consists of online videos and television commercials that highlight experience that can be had in Manitoba, such as viewing the northern lights, participating in Indigenous activities or visiting a museum. According to the organization, the creative is intended to depict how travel evokes feelings. The campaign uses the tagline, “Canada’s Heart is Calling.” The new branding and the campaign were developed by Winnipeg-based UpHouse.
“This campaign had to be made locally,” said UpHouse co-owner Kiirsten May. “We all love this place. We know that Manitoba's stories are best told by people who live here. We're incredibly proud of the talented group behind this brand and campaign. We asked them to capture the feeling that comes from visiting new and familiar places, and they delivered.”