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Chipotle begins Freepotle promotion

Restaurant chain Chipotle Mexican Grill has begun a promotion in Canada and the US called “Freepotle.” The promotion is aimed at members of the chain’s loyalty program, Chipotle Rewards. Consumers can sign up until March 6 for a chance to win up to ten free menu items through 2023. In addition, Chipotle will award 3,100 Chipotle Rewards members with free food for a year, to represent the company’s 3,100 locations. Chipotle Rewards members will be entered to win with any in-restaurant or digital purchase until January 15. Winners will also be selected via TikTok and Instagram.

“In an environment full of pricey subscription programs, we're introducing a pass to our real food that is free to join and will provide more value to our community than ever before,” said Chris Brandt, chief marketing officer at Chipotle. “‘Freepotle’ makes Chipotle Rewards a must-join program for all Chipotle fans in 2023.”

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