Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Air Transat begins Come Back Changed campaign

Air Transat of Montreal has begun a new promotional campaign called “Come Back Changed.” Developed by Sid Lee, the campaign is intended to highlight the “transformative powers” of travel. It uses the tagline, “Travel Moves Us.” The campaign includes a video depicting a traveller who has just returned from a trip and feels changed for the better by it. The campaign, running in Quebec and Ontario, consists of a 30-second and 15-second video, as well as a 30-second audio ad in English and French. The video is running on YouTube and other online services. The radio ad is airing primarily in Montreal, Quebec City and the Greater Toronto Area.

“‘Come Back Changed’ is the latest expression of our new brand role, which is to foster openness,” said Joseph Adamo, chief sales and marketing officer at Transat. “It's a concrete example of how travel can open us to the world and be transformative, regardless of the reason for the trip.”

« Back Next »

Related stories Comments