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Philly readies Taste of Hell promotion

Philadelphia Cream Cheese has begun a campaign for a new ghost pepper cream cheese called A Little Taste of Hell. The limited edition product will be released on Friday, Jan. 13 and will be available exclusively via food delivery service Uber Eats in Toronto for one day. The campaign consists of online videos, social media content on Instagram and Facebook, media relations, and influencer activities. The campaign was developed by Rethink, with media work by Carat and PR and influencer relations by Middle Child.

“As a leader in the cream cheese category, Philly is always looking for unique ways to approach consumer trends and engage our fans,” said Keenan White, senior brand managerat Philadelphia Cream Cheese. “‘A Little Taste of Hell’ builds on this modern approach, and expands on Philly’s goal of sparking conversation while strengthening our bond with adventurous, spice-lovers through a unique, sensorial experience.”

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