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Specialized Canada hires Bloom

Bicycle company Specialized Canada has retained Bloom as its digital marketing agency for 2023. The agency will work to increase sales for the company’s various product lines, including bicycles, electric bicycles and accessories. Bloom will develop a media plan and series of digital campaigns incorporating search engine marketing and social media advertising.

“We are very excited to be partnering with Bloom to help support us in the next chapter of Specialized Canada’s e-commerce growth,” said Nora Arzoumanian, digital experience leader at Specialized Canada. “We have big ambitions for the Canadian bike industry and believe that Bloom’s experience and proven track record will be key in helping us achieve these goals.”

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