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Hershey's conducts Chipits campaign

Chocolate company Hershey’s Canada recently conducted a campaign for its Chipits product line called “Fake it ‘til you Bake it.” The campaign, developed by Mint, encouraged occasional bakers to use the skills they have to bake using Chipits. It consisted of two commercials depicting people fixing their baking problems by adding Chipits. The initiative also made use of online video, social media content and display advertising.

“Should you have to be a baking pro to start baking enjoy a treat?” said Laura Rothstein, creative director at Mint. “For Hershey’s Chipits, the answer is an unequivocal no. So, we launched ‘Fake it ‘til you Bake it,’ a campaign dedicated to occasional bakers, encouraging them to fake it when they need to and trusting Hershey’s Chipits to make the recipe delicious.”

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