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Profile Hospitality becomes Bellhouse Hospitality

Profile Hospitality Group, a Victoria-based human resources company specializing in the hospitality industry, has undertaken a rebranding initiative. The company will now operate as Bellhouse Hospitality. The rebrand also includes a new visual identity and website. According to the company, the new branding is intended to “align the brand with its updated mission and create a foundation for growth.”

“We needed to figure out how to best serve our clients during this turbulent time,” said Scott Bellhouse, principal of the company. “To effectively partner with our clients, we needed to be clear about our own brand.”

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