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The Bay conducts Raptors promotion

Department store chain The Bay recently conducted a promotion in Toronto in collaboration with GO Transit. The initiative consisted of a train car redecorated as a Toronto Raptors “pre-party experience,” intended to promote the chain’s new lone of Raptors-branded apparel. Consumers on the car received merchandise and gift card giveaways, accompanied by a live DJ and an on-train basketball competition with prizes including tickets to a Raptors home game. The promotion concludes with a “parade” of game attendees from Union Station to the Scotiabank Arena. In the arena, consumers could purchase items from the product line at a temporary store. In-arena components also included billboards and prize giveaways. GO Transit will continue to operate a The Bay wrapped train car until Dec. 26.

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