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Boston Beer Company begins Stop the Stigma campaign

The Boston Beer Company has begun a promotion for its new TeaPot line of cannabis-infused iced teas. Called “Stop the Stigma,” the intent is to encourage consumers to “leave behind the misconceptions of cannabis and put focus on those who have faced cannabis convictions and offer fresh starts to people ready to rejoin the community.” The promotion features of a collection of branded merchandise including a hooded sweatshirt, a t-shirt and a tote bag. Proceeds from the sale of these items will be donated to Pardon Canada, an organization that works to help individuals with cannabis convictions to obtain pardons, record suspensions, file destructions and U.S entry waivers. According to the company, for each $1,000 raised, Pardons Canada will be able to remove a cannabis offense from one person’s file. The promotion is being conducted in association with Peace Collective and Craft Public Relations.

“It is a privilege to introduce TeaPot to the cannabis community through such a meaningful collaboration as ‘Stop the Stigma,’” said Paul Weaver, director and head of cannabis at The Boston Beer Company. “Everyone benefitting from legalized cannabis, even newcomers like TeaPot, have a responsibility to recognize the inequitable history of the industry and play a part in righting those wrongs. I am confident our drinkers will embrace the message behind this collaboration as we strive to stop the stigma and support Pardons Canada’s excellent work.”

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